000 01259cam a2200361 i 4500
001 18806325
003 OSt
005 20250407102847.0
008 151005s2016 nyua 000 0 eng
010 _a 2015036297
020 _a9780077842161 (alk. paper)
040 _aDLC
_beng
_cRLKU
_erda
_dDLC
042 _apcc
082 0 0 _a658.84 KOT 2011 23602
_223
_b23602
100 1 _aKotabe, Masaaki
_eauthor.
_92838
245 1 0 _aInternational marketing /
_cMasaaki Kotabe, ... [et al.]
250 _a3rd Asia-Pacific edition.
264 1 _aAustralia :
_bMcGraw-Hill Education,
_c2011.
300 _axxxvi, 662 pages :
_bchiefly color illustrations ;
_c29 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
650 0 _aExport marketing.
_92839
650 0 _aInternational business enterprises.
_91952
700 _aAng, Swee hoon
_92840
700 _aGriffiths, Kathleen
_92841
700 _aMarshall, Al
_92842
700 _aVoola, Ranjit
_92843
700 _aHelsen, Kristiaan
_92844
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c18977
_d18977