000			02218cam a2200409 i 4500
001			18182741
003			OSt
005			20250318104359.0
006			m |o d |
007			cr_|||||||||||
008			140610s2014 enk ob 001 0 eng
010			_a 2014022697
020			_a9781118758762 (pdf)
020			_a9781118758915 (epub)
020			_z9781119961765 (paperback)
040			_bEng _cRLKU
042			_apcc
082	0	0	_a658.802 STE 2014 23543 _223 _b23543
100	1		_aStewart, David, _d1948- _92642
245	1	4	_aThe marketing pathfinder : _bkey concepts and cases for marketing strategy and decision making / _cDavid Stewart and Michael Saren.
264		1	_aChichester, West Sussex, United Kingdom : _bWiley, _c2014.
300			_axvii,262p;.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aMarketing _xManagement. _92398
650		0	_aStrategic planning. _91230
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh _92294
700	1		_aSaren, Michael. _92643
776	0	8	_iPrint version: _aStewart, David, 1948- _tMarketing pathfinder _dChichester, West Sussex, United Kingdom : Wiley, 2014 _z9781119961765 _w(DLC) 2014020570
856	4	0	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781119961765.jpg
942			_2ddc _cBK _n0
999			_c18912 _d18912