000 | 02111cam a2200349 a 4500 | ||
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001 | 16865336 | ||
003 | OSt | ||
005 | 20250318095153.0 | ||
008 | 110711s2012 njua b 001 0 eng | ||
010 | _a 2011029304 | ||
020 | _a9781118077559 (hbk. : acidfree paper) | ||
040 |
_cRLKU _bEng |
||
042 | _apcc | ||
082 | 0 | 0 |
_a658.872 SOL 2012 23526 _223 _b23526 |
084 |
_aBUS048000 _2bisacsh |
||
100 | 1 |
_aSolis, Brian. _92633 |
|
245 | 1 | 4 |
_aThe end of business as usual : _brewire the way you work to succeed in the consumer revolution / _cBrian Solis. |
250 | _a1st ed. | ||
260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2012. |
||
300 |
_axvi, 304 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 284-293) and index. | ||
520 |
_a"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval"-- _cProvided by publisher. |
||
650 | 0 |
_aConsumer behavior. _91958 |
|
650 | 0 |
_aCustomer relations. _91105 |
|
650 | 0 |
_aSocial media. _91195 |
|
650 | 0 |
_aInternet marketing _xSocial aspects. _92634 |
|
650 | 0 |
_aManagement _xSocial aspects. _92635 |
|
650 | 0 |
_aInformation technology _xManagement. _9549 |
|
650 | 7 |
_aBUSINESS & ECONOMICS / New Business Enterprises. _2bisacsh _92636 |
|
856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781118077559.jpg |
942 |
_2ddc _cBK _n0 |
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999 |
_c18908 _d18908 |