000 02111cam a2200349 a 4500
001 16865336
003 OSt
005 20250318095153.0
008 110711s2012 njua b 001 0 eng
010 _a 2011029304
020 _a9781118077559 (hbk. : acidfree paper)
040 _cRLKU
_bEng
042 _apcc
082 0 0 _a658.872 SOL 2012 23526
_223
_b23526
084 _aBUS048000
_2bisacsh
100 1 _aSolis, Brian.
_92633
245 1 4 _aThe end of business as usual :
_brewire the way you work to succeed in the consumer revolution /
_cBrian Solis.
250 _a1st ed.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2012.
300 _axvi, 304 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 284-293) and index.
520 _a"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval"--
_cProvided by publisher.
650 0 _aConsumer behavior.
_91958
650 0 _aCustomer relations.
_91105
650 0 _aSocial media.
_91195
650 0 _aInternet marketing
_xSocial aspects.
_92634
650 0 _aManagement
_xSocial aspects.
_92635
650 0 _aInformation technology
_xManagement.
_9549
650 7 _aBUSINESS & ECONOMICS / New Business Enterprises.
_2bisacsh
_92636
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9781118077559.jpg
942 _2ddc
_cBK
_n0
999 _c18908
_d18908