000 01431cam a2200361 i 4500
001 17680355
003 OSt
005 20250227104606.0
006 m |o d |
007 cr_|||||||||||
008 130401s2013 nju o 000 0 eng
010 _a 2013013399
020 _a9781118653579 (epub)
020 _a9781118652978 (pdf)
020 _a9781118652961 ( mobipocket)
020 _z9781118566121 (cloth)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
082 0 0 _a658.8 HOL 23317
_223
_b23317
100 1 _aHoltzclaw, Eric V.,
_d1973-
_91957
245 1 0 _aLaddering :
_bunlocking the potential of consumer behavior /
_cEric V. Holtzclaw.
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c[2013]
300 _a1 online resource.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
505 0 _aHistory -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.
588 _aDescription based on print version record and CIP data provided by publisher;.
650 0 _aConsumer behavior.
_91958
776 0 8 _iPrint version:
_aHoltzclaw, Eric V., 1973-
_tLaddering
_dHoboken, New Jersey : John Wiley & Sons, Inc., [2013]
_z9781118566121
_w(DLC) 2013008506
942 _2ddc
_cBK
_n0
999 _c18707
_d18707