000 | 01431cam a2200361 i 4500 | ||
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001 | 17680355 | ||
003 | OSt | ||
005 | 20250227104606.0 | ||
006 | m |o d | | ||
007 | cr_||||||||||| | ||
008 | 130401s2013 nju o 000 0 eng | ||
010 | _a 2013013399 | ||
020 | _a9781118653579 (epub) | ||
020 | _a9781118652978 (pdf) | ||
020 | _a9781118652961 ( mobipocket) | ||
020 | _z9781118566121 (cloth) | ||
040 |
_aDLC _beng _cDLC _erda _dDLC |
||
042 | _apcc | ||
082 | 0 | 0 |
_a658.8 HOL 23317 _223 _b23317 |
100 | 1 |
_aHoltzclaw, Eric V., _d1973- _91957 |
|
245 | 1 | 0 |
_aLaddering : _bunlocking the potential of consumer behavior / _cEric V. Holtzclaw. |
264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2013] |
|
300 | _a1 online resource. | ||
336 |
_atext _2rdacontent |
||
337 |
_acomputer _2rdamedia |
||
338 |
_aonline resource _2rdacarrier |
||
505 | 0 | _aHistory -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. | |
588 | _aDescription based on print version record and CIP data provided by publisher;. | ||
650 | 0 |
_aConsumer behavior. _91958 |
|
776 | 0 | 8 |
_iPrint version: _aHoltzclaw, Eric V., 1973- _tLaddering _dHoboken, New Jersey : John Wiley & Sons, Inc., [2013] _z9781118566121 _w(DLC) 2013008506 |
942 |
_2ddc _cBK _n0 |
||
999 |
_c18707 _d18707 |