| 000 | 01221cam a22003614i 4500 | ||
|---|---|---|---|
| 001 | 18200618 | ||
| 003 | OSt | ||
| 005 | 20230927164748.0 | ||
| 008 | 140625s2016 maua b 001 0 eng | ||
| 010 | _a 2014944159 | ||
| 020 | _a9781285858340 | ||
| 040 |
_aDLC _beng _erda _cRLKU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.P658 2016 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aPride, William M., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing / _cWilliam M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico. |
| 246 | 1 | 0 | _aPride & Ferrell marketing |
| 250 | _a2016 edition. | ||
| 264 | 1 |
_aBoston, MA, USA : _bCengage Learning, _c[2016] |
|
| 300 |
_axxxi, 687 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _a17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aFerrell, O. C. | |
| 906 |
_a7 _bcbc _corigcop _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c17411 _d17411 |
||