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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. by
- Shimp, Terence A
- Andrews, J. Craig
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, ©2013
Availability: Items available for loan: RLKU Library & Information Resource Centre (5)Call number: 658 SHI, ...
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Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research. by
- McDaniel, Carl, Jr, 1941- [author.]
- Gates, Roger H, 1942- [author.]
Edition: Eleventh Edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : Wiley, [2018]
Availability: Items available for loan: RLKU Library & Information Resource Centre (2)Call number: 658 MCD, ...
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Marketing / William M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico. by
- Pride, William M, 1942-
- Ferrell, O. C
Edition: 2016 edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston, MA, USA : Cengage Learning, [2016]
Other title: - Pride & Ferrell marketing
Availability: Items available for loan: RLKU Library & Information Resource Centre (4)Call number: 658 PRI, ...
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Data mining for dummies / by Meta S. Brown. by Series: --For dummies
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, [2014]
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 006.312 BRO 2013 23347.
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Online marketing : a user's manual / Murray Newlands. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chichester, West Sussex : Wiley, 2011
Availability: Items available for loan: RLKU Library & Information Resource Centre (2)Call number: 658.872 MUR 2011 23378, ...
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