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1.
Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione. by
  • Kotler, Philip
  • Caslione, John A
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2009
Online access:
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658 KOT.

2.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. by
  • Cateora, Philip R [author.]
Edition: Seventeenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2016]
Availability: Items available for loan: RLKU Library & Information Resource Centre (5)Call number: 658 CAT, ...

3.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. by
  • Shimp, Terence A
  • Andrews, J. Craig
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, ©2013
Availability: Items available for loan: RLKU Library & Information Resource Centre (5)Call number: 658 SHI, ...

4.
Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research. by
  • McDaniel, Carl, Jr, 1941- [author.]
  • Gates, Roger H, 1942- [author.]
Edition: Eleventh Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Wiley, [2018]
Availability: Items available for loan: RLKU Library & Information Resource Centre (2)Call number: 658 MCD, ...

5.
Marketing / William M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico. by
  • Pride, William M, 1942-
  • Ferrell, O. C
Edition: 2016 edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, MA, USA : Cengage Learning, [2016]
Other title:
  • Pride & Ferrell marketing
Availability: Items available for loan: RLKU Library & Information Resource Centre (4)Call number: 658 PRI, ...

6.
Common data sense for professionals : a process-oriented approach for data-science projects / Rajesh Jugulum. by
  • Jugulum, Rajesh [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, NY Abingdon, Oxon : Routledge/Productivity Press, 2022
Availability: Items available for loan: RLKU Library & Information Resource Centre (5)Call number: 005 JUG, ...

7.
Big data analytics : applications in business and marketing / Kiran Chaudhary and Mansaf Alam. by
  • Chaudhary, Kiran [author.]
  • Alam, Mansaf [author.]
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boca Raton, FL : CRC Press, 2022
Availability: Items available for loan: RLKU Library & Information Resource Centre (5)Call number: 005 CHA, ...

8.
Win/loss reviews : a new knowledge model for competitive intelligence / Rick Marcet. by
  • Marcet, Rick
Series: Microsoft executive leadership series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2011
Online access:
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.4 MAR 2011 21667.

9.
Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR : ESOMAR world research publication / edited by Peter Mouncey, Frank Wimmer. by
  • ESOMAR
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chichester : John Wiley, 2007
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.83 MOU 2007 21920.

10.
Oversubscribed : how to get people lining up to do business with you / Daniel Priestley. by
  • Priestley, Daniel
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, N.J. : Capstone, 2015
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.8 PRI 2015 23191.

11.
Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone. by
  • Cone, Steve, 1950-
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Bloomberg Press, 2008
Online access:
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.8 CON 23293.

12.
Designing B2B brands [electronic resource] : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindia & Brian Resnick. by
  • Martinez Onaindia, Carlos
  • Resnick, Brian, 1974-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2013
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.827 ONA 2013 23325.

13.
Data mining for dummies / by Meta S. Brown. by
  • Brown, Meta S [author.]
Series: --For dummies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, [2014]
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 006.312 BRO 2013 23347.

14.
Social media optimization for dummies / by Rick Shreves with Michelle Krasniak. by
  • Shreves, Ric
  • Krasniak, Michelle
Series: --For dummies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : For Dummies, [2015]Copyright date: ©2015
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.872 SHR 2015 23358.

15.
Digital impact : the two secrets to online marketing success / Geoff Ramsey, Vipin Mayar. by
  • Ramsey, Geoff, 1959-
  • Mayar, Vipin, 1962-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2011
Online access:
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.872 MAY 2011 23366.

16.
Business models for the social mobile cloud [electronic resource] : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton. by
  • Shelton, Ted, 1966-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.872 SHE 2013 23383.

17.
Recommend this! : delivering digital experiences that people want to share / Jason Thibeault, Kirby Wadsworth. by
  • Thibeault, Jason [author.]
  • Wadsworth, Kirby [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.872 JAS 2014 23379.

18.
Online marketing : a user's manual / Murray Newlands. by
  • Newlands, Murray
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex : Wiley, 2011
Availability: Items available for loan: RLKU Library & Information Resource Centre (2)Call number: 658.872 MUR 2011 23378, ...

19.
Built in social : essential social marketing practices for every small business / Jeff Korhan. by
  • Korhan, Jeff, 1957-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.872 JEF 2013 23409.

20.
The power of unpopular : a guide to building your brand for the audience who will love you (and why no one else matters) / Erika Napoletano. by
  • Napoletano, Erika, 1972-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., [2012]
Online access:
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.827 NAP 2012 23416.

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