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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. by
  • Cateora, Philip R [author.]
Edition: Seventeenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2016]
Availability: Items available for loan: RLKU Library & Information Resource Center (5)Call number: 658 CAT, ...

2.
International marketing / Masaaki Kotabe, ... [et al.] by
  • Kotabe, Masaaki [author.]
  • Ang, Swee hoon
  • Griffiths, Kathleen
  • Marshall, Al
  • Voola, Ranjit
  • Helsen, Kristiaan
Edition: 3rd Asia-Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia : McGraw-Hill Education, 2011
Availability: Items available for loan: RLKU Library & Information Resource Center (1)Call number: 658.84 KOT 2011 23602.

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