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1.
The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer. by
  • Roetzer, Paul, 1978-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley., [2014]
Availability: Items available for loan: RLKU Library & Information Resource Center (1)Call number: 658.802 ROE 23474.

2.
Customer-centric marketing : building relationships and creating advocates in the age of the consumer / Aldo Cundari. by
  • Cundari, Aldo
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015
Availability: Items available for loan: RLKU Library & Information Resource Center (1)Call number: 658.812 CUN 23467.

3.
The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren. by
  • Stewart, David, 1948-
  • Saren, Michael
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014
Online access:
Availability: Items available for loan: RLKU Library & Information Resource Center (1)Call number: 658.802 STE 2014 23543.

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