Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.

By:

Cone, Steve, 1950-

Material type: Text

TextPublication details: New York : Bloomberg Press, 2008.Edition: 1st edDescription: xviii, 251 p. : ill. ; 25 cmISBN:

9781576603048 (alk. paper)
1576603040 (alk. paper)

Subject(s):

DDC classification:

658.8 CON 23293 22 23293

Online resources:

Table of contents only

Summary: "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	RLKU Library & Information Resource Center Management	Management	658.8 CON 23293 (Browse shelf(Opens below))	Available		23293

Includes bibliographical references (p. 231-243) and index.

"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

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