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It's your biz : the complete guide to becoming your own boss / Susan Wilson Solovic, with Ellen R. Kadin ; foreword by Edie Weiner.

By: Contributor(s): Material type: TextTextPublication details: New York : American Management Association, c2012.Description: xii, 227 p. ; 24 cmISBN:
  • 9780814416716 (hbk.)
  • 0814416713 (hbk.)
Subject(s): DDC classification:
  • 658.1 22045
Contents:
Starting a business is personal -- Make smart choices: consider your options -- Beating the odds: getting it right from the beginning -- Building a powerful business strategy -- Purpose, promise, and principles: the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- More practical advice -- A bundle of resources.
Summary: Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books RLKU Library & Information Resource Center Law Management 658.1 SOL 2012 22045 (Browse shelf(Opens below)) Available 22045
Books Books RLKU Library & Information Resource Center Law Management 658.1 SOL 2012 22046 (Browse shelf(Opens below)) Available 22046
Books Books RLKU Library & Information Resource Center Law Management 658.1 SOL 2012 22047 (Browse shelf(Opens below)) Available 22047
Books Books RLKU Library & Information Resource Center Law Management 658.1 SOL 2012 22048 (Browse shelf(Opens below)) Available 22048
Books Books RLKU Library & Information Resource Center Law Management 658.1 SOL 2012 22049 (Browse shelf(Opens below)) Available 22049

Includes bibliographical references and index.

Starting a business is personal -- Make smart choices: consider your options -- Beating the odds: getting it right from the beginning -- Building a powerful business strategy -- Purpose, promise, and principles: the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- More practical advice -- A bundle of resources.

Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.

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