Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder.

By:

Burns, Brian G

Contributor(s):

Snyder, Tom U

Material type: Text

TextPublication details: New York : McGraw-Hill, c2010.Description: vi, 232 p. : ill. ; 24 cmISBN:

9780071636100 (alk. paper)
0071636102 (alk. paper)

Subject(s):

DDC classification:

658.85 BUR 2010 23556 22 23556

Contents:

Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	RLKU Library & Information Resource Center	658.85 BUR 2010 23556 (Browse shelf(Opens below))	Available		23556

Includes bibliographical references and index.

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