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1.
Essentials of Marketing / Jane Summers, Michael Gardiner, Charles W. Lamb, Joseph F. Hair, Carl McDaniel by
  • Summers, Jane
  • Gardiner, Michael
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl
Edition: 16th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Mcgraw hill 2019
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658 SUM 2009 23507.

2.
Marketing Research : within a changing information environment / Joseph F. Hair, ... [et al.] by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: McGraw hill, 2003
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.8 HAI 2003 23604.

3.
Marketing Research / David A. Aaker, ... [et al.] by
  • Aaker, David A
  • Kumar, V
  • Day, George S
Edition: 2nd Pacific Rim edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Wiley, 2007
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.83 AAK 2007 23603.

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