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The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer.

By: Material type: TextTextPublisher: Hoboken, New Jersey : Wiley., [2014]Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118883587 (epub)
  • 9781118883570 (pdf)
Subject(s): Additional physical formats: Print version:: Marketing performance blueprintDDC classification:
  • 658.802 ROE 23474 23 23474
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Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher.

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