Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw.

By:

Holtzclaw, Eric V, 1973-

Material type: Text

TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781118653579 (epub)
9781118652978 (pdf)
9781118652961 ( mobipocket)

Subject(s):

Consumer behavior

Additional physical formats: Print version:: LadderingDDC classification:

658.8 HOL 23317 23 23317

Contents:

History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	RLKU Library & Information Resource Centre	MGT	658.8 HOL 23317 (Browse shelf(Opens below))	Available		23317

History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.

Description based on print version record and CIP data provided by publisher;.

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