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1.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. by
  • Hoyer, Wayne D
  • MacInnis, Deborah J
  • Pieters, Rik
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; Mason, OH : South Western Cengage Learning, c2013
Availability: Items available for loan: RLKU Library & Information Resource Center (5)Call number: 658 HOY, ...

2.
Intro to business / Les R. Dlabay, James L. Burrow, Brad Kleindl. by
  • Dlabay, Les R
  • Burrow, Jim
  • Kleindl, Brad
  • Eggland, Steven A. Intro to business
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2009
Other title:
  • Introduction to business
Availability: Items available for loan: RLKU Library & Information Resource Center (5)Call number: 658 DLA, ...

3.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University. by
  • Shimp, Terence A
  • Andrews, J. Craig
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, ©2013
Availability: Items available for loan: RLKU Library & Information Resource Center (5)Call number: 658 SHI, ...

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