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21.
The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer. by
  • Roetzer, Paul, 1978-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley., [2014]
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.802 ROE 23474.

22.
Customer-centric marketing : building relationships and creating advocates in the age of the consumer / Aldo Cundari. by
  • Cundari, Aldo
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.812 CUN 23467.

23.
Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now / David Meerman Scott. by
  • Scott, David Meerman
  • Scott, David Meerman. Real-time marketing & PR
Series: Wiley desktop editions
Edition: Rev. and updated.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2012
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.872 SCO 2012 23481.

24.
Social marketing and social change [electronic resource] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre. by
  • Lefebvre, R. Craig, 1959-
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, Wiley, c2013
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 362.10688 LEF 2013 23478.

25.
Marketing: a practical approach / Peter Rix by
  • Rix, Peter
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: McGraw Hills, 2009
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.8 RIX 2009 23499.

26.
Good derivatives : a story of financial and environmental innovation / Richard L. Sandor. by
  • Sandor, Richard L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 332.6457 SAN 2012 23522.

27.
The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis. by
  • Solis, Brian
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Online access:
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.872 SOL 2012 23526.

28.
The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren. by
  • Stewart, David, 1948-
  • Saren, Michael
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014
Online access:
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.802 STE 2014 23543.

29.
Reinventing the entrepreneur : turning your dream business into a reality / MaryEllen Tribby. by
  • Tribby, MaryEllen
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.11 TRI 2011 23549.

30.
Tourism management / David Weaver, Laura Lawton. by
  • Weaver, David
  • Lawton, Laura
Edition: 4rth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milton Qld : John Wiley & sons, c2006
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 338.4791 WEA 2010 23568.

31.
International marketing / Masaaki Kotabe, ... [et al.] by
  • Kotabe, Masaaki [author.]
  • Ang, Swee hoon
  • Griffiths, Kathleen
  • Marshall, Al
  • Voola, Ranjit
  • Helsen, Kristiaan
Edition: 3rd Asia-Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia : McGraw-Hill Education, 2011
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.84 KOT 2011 23602.

32.
The book of business awesome [electronic resource] : how engaging your customers and employees can make your business thrive / Scott Stratten. by
  • Stratten, Scott
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2012
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.812 STR 2012 23637.

33.
Ethical marketing and the new consumer / Chris Arnold. by
  • Arnold, Chris
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2009
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.8 ARN 2009 23628.

34.
The connectors : how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski. by
  • Kuzmeski, Maribeth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2009
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.812 KUZ 2009 23952.

35.
31 days to millionaire marketing miracles : attract more leads, get more clients, and make more sales / Tracy Repchuk. by
  • Repchuk, Tracy Lynn
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]
Other title:
  • Thirty one days to millionaire marketing miracles
  • Millionaire marketing miracles
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.8 REP 2013 23949.

36.
Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou. by
  • Hesz, Alex
  • Neophytou, Bambos
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2010
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.4083 HES 2010 23997.

37.
Employer branding / by Richard Mosley and Lars Schmidt. by
  • Mosley, Richard, 1964- [author.]
  • Schmidt, Lars [author.]
Series: For dummies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2017]
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.301 MOS 2017 23988.

38.
Business models for the social mobile cloud [electronic resource] : transform your business using social media, mobile Internet, and cloud computing / Ted Shelton. by
  • Shelton, Ted, 1966-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2013
Availability: Items available for loan: RLKU Library & Information Resource Centre (1)Call number: 658.872 SHE 2013 23995.

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