TY - BOOK AU - Rothschild,Steve TI - The non nonprofit: for-profit thinking for nonprofit success SN - 9781118021811 (cloth) U1 - 658.048 ROT 2012 23958 23 PY - 2012/// CY - San Francisco, CA PB - Jossey-Bass KW - Nonprofit organizations KW - Management N1 - Includes bibliographical references and index; Have a clear and appropriate purpose -- Measure what counts -- Be market driven -- Create mutual accountability -- Support personal empowerment -- Create economic value from social benefit -- Be learning driven -- The principles in practice ER -