The non nonprofit : for-profit thinking for nonprofit success /
Steve Rothschild ; foreword by Bill George.
- 1st ed.
- San Francisco, CA : Jossey-Bass, c2012.
- xii, 238 p. ; 24 cm.
Includes bibliographical references and index.
Have a clear and appropriate purpose -- Measure what counts -- Be market driven -- Create mutual accountability -- Support personal empowerment -- Create economic value from social benefit -- Be learning driven -- The principles in practice.