Mattimore, Bryan W.

Idea stormers: how to lead and inspire creative breakthroughs / Bryan W. Mattimore. - 1st ed. - San Francisco : Jossey-Bass, c2012. - 1 online resource.

Includes bibliographical references and index.

A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation toolkit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes.

9781118238707 (epub) 9781118225172 (pdf) 9781118263297 ( mobipocket)

2012022841


Creative ability in business.
Leadership.

658.4092 MAT 2012 23916 / 23916