TY - BOOK AU - Stratten,Scott TI - The book of business awesome: how engaging your customers and employees can make your business thrive SN - 9781118315460 (epub) AV - HF5415.55 U1 - 658.812 STR 2012 23637 23 PY - 2012/// CY - Hoboken, New Jersey PB - John Wiley & Sons, Inc. KW - Relationship marketing KW - Customer relations KW - Management N1 - How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online ER -