TY  - BOOK
AU  - Burns,Brian G.
AU  - Snyder,Tom U.
TI  - Selling in a new market space: getting customers to buy your innovative and disruptive products 
SN  - 9780071636100 (alk. paper)
U1  - 658.85 BUR 2010 23556 22
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Selling
KW  - New products
KW  - Technological innovations
N1  - Includes bibliographical references and index; Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on
ER  -