Burns, Brian G. <br/><br/>
Selling in a new market space :  getting customers to buy your innovative and disruptive products / 
Brian G. Burns and Tom U. Snyder. 
 - New York :  McGraw-Hill,  c2010. 
 - vi, 232 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on. 
<br/><br/><label>ISBN: </label>9780071636100 (alk. paper) 0071636102 (alk. paper) 
<br/><br/><label>LCCN: </label>2009026005 
<br/><br/><label>Nat. Bib. No.: </label>GBA998888  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015390663  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>New products.<br/>Technological innovations.
<br/><br/><label>Dewey Class. No.: </label>658.85 BUR 2010 23556  / 23556