Bauer, Chuck, 1958-

Sales mastery : the sales book your competition doesn't want you to read / Chuck Bauer. - Hoboken, N.J. : Wiley, c2011. - xx, 252 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Sales distinctions and success traits -- Marketing yourself shamelessly -- Personality selling -- Becoming a sales S.T.U.D -- Bauer power sales tools -- Communication mastery -- Presentation mastery -- Phone mastery -- Overcoming objections -- Closing mastery -- Don't procrastinate--activate!

9780470900192 (cloth)

2010037970


Selling.

658.85 BAU 2011 23555 / 23555