Summers, Jane <br/><br/>
Essentials of Marketing / 
Jane Summers, Michael Gardiner, Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 16th ed 
 - USA  Mcgraw hill   2019 
 - xviii, 528 p. : 
<br/><br/><label>ISBN: </label>9781260092127 
<br/><br/><label>Dewey Class. No.: </label>658 SUM 2009 23507  / 23507