TY  - BOOK
AU  - Roetzer,Paul
TI  - The marketing performance blueprint: strategies and technologies to build and measure business success 
SN  - 9781118883587 (epub)
U1  - 658.802 ROE 23474 23
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - Wiley.
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -