Roetzer, Paul,  1978- <br/><br/>
The marketing performance blueprint :  strategies and technologies to build and measure business success / 
Paul Roetzer. 
 - 1 online resource. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118883587 (epub) 9781118883570 (pdf) 
<br/><br/><label>LCCN: </label>2014023472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802 ROE 23474  / 23474