TY  - BOOK
AU  - Holtzclaw,Eric V.
TI  - Laddering: unlocking the potential of consumer behavior 
SN  - 9781118653579 (epub)
U1  - 658.8 HOL 23317 23
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Consumer behavior
N1  - History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study
ER  -