Holtzclaw, Eric V.,  1973- <br/><br/>
Laddering :  unlocking the potential of consumer behavior / 
Eric V. Holtzclaw. 
 - 1 online resource. 
<br/><br/>History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. 
<br/><br/><label>ISBN: </label>9781118653579 (epub) 9781118652978 (pdf) 9781118652961 ( mobipocket) 
<br/><br/><label>LCCN: </label>2013013399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8 HOL 23317  / 23317