Cone, Steve,  1950- <br/><br/>
Powerlines :  words that sell brands, grip fans, and sometimes change history / 
Steve Cone. 
 - 1st ed. 
 - New York :  Bloomberg Press,  2008. 
 - xviii, 251 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 231-243) and index. 
<br/><br/> "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher. 
<br/><br/><label>ISBN: </label>9781576603048 (alk. paper) 1576603040 (alk. paper) 
<br/><br/><label>LCCN: </label>2008003444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Slogans.<br/>Brand name products.<br/>Marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8 CON 23293  / 23293