TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9781285858340
AV  - HF5415 .P658 2016
U1  - 658.8 23
PY  - 2016///]
CY  - Boston, MA, USA
PB  - Cengage Learning
KW  - Marketing
N1  - 17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014; Includes bibliographical references and index
ER  -