Pride, William M.,  1942- <br/><br/>
Marketing / 
 Pride & Ferrell marketing 
William M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico. 
 - 2016 edition. 
 - xxxi, 687 pages :  illustrations ;  28 cm 
<br/><br/> 17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781285858340 
<br/><br/><label>LCCN: </label>2014944159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8