Cateora, Philip R., <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. 
 - Seventeenth edition. 
 - xxxvi, 662 pages :  chiefly color illustrations ;  29 cm 
<br/><br/><label>ISBN: </label>9780077842161 (alk. paper) 
<br/><br/><label>LCCN: </label>2015036297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>LC Class. No.: </label>HF1416  / .C375 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8/4