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Managing customers through economic cycles / John McKean.

By: Material type: TextTextPublication details: Chichester, West Sussex : John Wiley & Sons, 2010.Description: vi, 256 p. : ill. ; 24 cmISBN:
  • 9780470686201 (cloth)
  • 0470686200 (cloth)
Subject(s): DDC classification:
  • 658.812 MCK 2010 23613 22 23613
Contents:
Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books RLKU Library & Information Resource Center 658.812 MCK 2010 23613 (Browse shelf(Opens below)) Available 23613

Includes bibliographical references and index.

Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.

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