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Online marketing : a user's manual / Murray Newlands.

By: Material type: TextTextPublication details: Chichester, West Sussex : Wiley, 2011.Description: xii, 218 p. : ill. ; 23 cmISBN:
  • 9780470973844
  • 0470973846
Subject(s): DDC classification:
  • 658.872 23
Other classification:
  • 658.872 MUR 2011 23378
Online resources:
Contents:
Introduction: Everything you want to know but are afraid to ask about a new kind of marketing -- Social media -- Digital branding -- Company websites -- Blogging -- Online PR and blogger outreach -- Video marketing -- SEO -- Email marketing -- Affiliate marketing -- Digital advertising.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books RLKU Library & Information Resource Center Management Management 658.872 MUR 2011 23550 (Browse shelf(Opens below)) Available 23550
Books Books RLKU Library & Information Resource Center Management Management 658.872 MUR 2011 23378 (Browse shelf(Opens below)) Available 23378

Includes bibliographical references and index.

Introduction: Everything you want to know but are afraid to ask about a new kind of marketing -- Social media -- Digital branding -- Company websites -- Blogging -- Online PR and blogger outreach -- Video marketing -- SEO -- Email marketing -- Affiliate marketing -- Digital advertising.

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