Online marketing : a user's manual / Murray Newlands.
Material type:
- 9780470973844
- 0470973846
- 658.872 23
- 658.872 MUR 2011 23378
Contents:
Introduction: Everything you want to know but are afraid to ask about a new kind of marketing -- Social media -- Digital branding -- Company websites -- Blogging -- Online PR and blogger outreach -- Video marketing -- SEO -- Email marketing -- Affiliate marketing -- Digital advertising.
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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RLKU Library & Information Resource Center Management | Management | 658.872 MUR 2011 23550 (Browse shelf(Opens below)) | Available | 23550 | |
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RLKU Library & Information Resource Center Management | Management | 658.872 MUR 2011 23378 (Browse shelf(Opens below)) | Available | 23378 |
Browsing RLKU Library & Information Resource Center shelves, Shelving location: Management, Collection: Management Close shelf browser (Hides shelf browser)
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658.83 ZIK 2011 23621 Marketing Research | 658.872 JAS 2014 23379 Recommend this! : delivering digital experiences that people want to share / | 658.872 JEF 2013 23409 Built in social : essential social marketing practices for every small business / | 658.872 MUR 2011 23378 Online marketing : a user's manual / | 658.872 MUR 2011 23550 Online marketing : a user's manual / | 658.872 SCO 2012 23481 Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now / | 658.872 SHE 2013 23383 Business models for the social mobile cloud transform your business using social media, mobile Internet, and cloud computing / |
Includes bibliographical references and index.
Introduction: Everything you want to know but are afraid to ask about a new kind of marketing -- Social media -- Digital branding -- Company websites -- Blogging -- Online PR and blogger outreach -- Video marketing -- SEO -- Email marketing -- Affiliate marketing -- Digital advertising.
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