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Online marketing : a user's manual / Murray Newlands.
Material type:
TextPublication details: Chichester, West Sussex : Wiley, 2011.Description: xii, 218 p. : ill. ; 23 cmISBN: - 9780470973844
- 0470973846
- 658.872 23
- 658.872 MUR 2011 23378
Contents:
Introduction: Everything you want to know but are afraid to ask about a new kind of marketing -- Social media -- Digital branding -- Company websites -- Blogging -- Online PR and blogger outreach -- Video marketing -- SEO -- Email marketing -- Affiliate marketing -- Digital advertising.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
RLKU Library & Information Resource Centre | MGT | 658.872 MUR 2011 23550 (Browse shelf(Opens below)) | Available | 23550 | |
|
Books
|
RLKU Library & Information Resource Centre | MGT | 658.872 MUR 2011 23378 (Browse shelf(Opens below)) | Available | 23378 |
Includes bibliographical references and index.
Introduction: Everything you want to know but are afraid to ask about a new kind of marketing -- Social media -- Digital branding -- Company websites -- Blogging -- Online PR and blogger outreach -- Video marketing -- SEO -- Email marketing -- Affiliate marketing -- Digital advertising.
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