Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.

By:

Cone, Steve, 1950-

Material type: Text

TextPublication details: New York : Bloomberg Press, 2008.Edition: 1st edDescription: xviii, 251 p. : ill. ; 25 cmISBN:

9781576603048 (alk. paper)
1576603040 (alk. paper)

Subject(s):

DDC classification:

658.8 CON 23293 22 23293

Online resources:

Table of contents only

Summary: "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	RLKU Library & Information Resource Center Management	Management	658.8 CON 23293 (Browse shelf(Opens below))	Available		23293

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Previous	658.473 ZAC 2013 23483 Financial statement fraud strategies for detection and investigation /	658.5 SAM 2011 23630 Fundamentals of management /	658.8 ARN 2009 23628 Ethical marketing and the new consumer /	658.8 CON 23293 Powerlines : words that sell brands, grip fans, and sometimes change history /	658.8 HAI 2008 23607 Marketing Research	658.8 HOL 23317 Laddering : unlocking the potential of consumer behavior /	658.8 MCK 2014 23496 Financial Planning	Next

Includes bibliographical references (p. 231-243) and index.

"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

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