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Marketing / William M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico.

By: Contributor(s): Material type: TextTextPublisher: Boston, MA, USA : Cengage Learning, [2016]Edition: 2016 editionDescription: xxxi, 687 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781285858340
Other title:
  • Pride & Ferrell marketing [Portion of title]
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .P658 2016
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books RLKU Library & Information Resource Centre 658 PRI (Browse shelf(Opens below)) Available 9443
Books Books RLKU Library & Information Resource Centre 658 PRI (Browse shelf(Opens below)) Available 9444
Books Books RLKU Library & Information Resource Centre 658 PRI (Browse shelf(Opens below)) Available 9445
Books Books RLKU Library & Information Resource Centre 658 PRI (Browse shelf(Opens below)) Available 9446

17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014.

Includes bibliographical references and index.

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