Marketing / William M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico.

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TextPublisher: Boston, MA, USA : Cengage Learning, [2016]Edition: 2016 editionDescription: xxxi, 687 pages : illustrations ; 28 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	RLKU Library & Information Resource Centre	658 PRI (Browse shelf(Opens below))	Available	9443
Books	RLKU Library & Information Resource Centre	658 PRI (Browse shelf(Opens below))	Available	9444
Books	RLKU Library & Information Resource Centre	658 PRI (Browse shelf(Opens below))	Available	9445
Books	RLKU Library & Information Resource Centre	658 PRI (Browse shelf(Opens below))	Available	9446

17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014.

Includes bibliographical references and index.

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