Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	RLKU Library & Information Resource Center	658 SHI (Browse shelf(Opens below))	Available	9416
Books	RLKU Library & Information Resource Center	658 SHI (Browse shelf(Opens below))	Available	9417
Books	RLKU Library & Information Resource Center	658 SHI (Browse shelf(Opens below))	Available	9418
Books	RLKU Library & Information Resource Center	658 SHI (Browse shelf(Opens below))	Available	9419
Books	RLKU Library & Information Resource Center	658 SHI (Browse shelf(Opens below))	Available	9420

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Previous ed. published in 2010.

Includes bibliographical references and index.

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