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Essentials of Marketing / (Record no. 18896)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250317104021.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230927b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260092127 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | RLKU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 SUM 2009 23507 |
| Item number | 23507 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Summers, Jane |
| 9 (RLIN) | 2581 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing / |
| Statement of responsibility, etc. | Jane Summers, Michael Gardiner, Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Mcgraw hill |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 528 p. : |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gardiner, Michael |
| 9 (RLIN) | 2582 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 9 (RLIN) | 2583 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 9 (RLIN) | 2584 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 9 (RLIN) | 2585 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | RLKU Library & Information Resource Centre | RLKU Library & Information Resource Centre | 03/17/2025 | 658 SUM 2009 23507 | 23507 | 03/17/2025 | 03/17/2025 | Books |