MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03023cam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18393497 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250304103932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141203s2015 njua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014958469 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119016090 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1119016096 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn891126236 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Description conventions |
rda |
| Modifying agency |
GK8 |
| -- |
TOH |
| -- |
GK8 |
| -- |
OQX |
| -- |
YDXCP |
| -- |
TNH |
| -- |
MNW |
| -- |
OCLCF |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 SHR 2015 23358 |
| Edition number |
22 |
| Item number |
23358 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shreves, Ric. |
| 9 (RLIN) |
2096 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media optimization for dummies / |
| Statement of responsibility, etc. |
by Rick Shreves with Michelle Krasniak. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
For Dummies, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 344 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
--For dummies |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Getting started with social media optimization. Building the foundations of social media optimization -- SMO is the new SEO -- Starting your SMO journey -- The push and pull of SMO. Driving traffic to your website -- Widening your reach -- Raising awareness of your social media presence -- Leveraging social media with your website. Integrating social media tools -- Inspiring user engagement -- Implementing social media standards and protocols -- Mastering practical SMO. Promoting your content -- Using SMO to sell products or services -- Enriching events with social media -- Building your brand and establishing expertise -- Managing reputation -- Creating a crisis management resource -- Building your social media presence. Integrating SMO into your workflow -- Finding your followers -- Tapping into the Vox Populi -- Tracking progress and measuring success -- The part of tens. Ten rules of social media optimization -- Ten tools for managing your social media presence. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
You're already on board with social media. Now you want to learn how to take full advantage of its power to drive traffic to your website and build buzz for your brand. This plain-English guidebook shows you how to do just that, with tips and techniques you might never have considered. There's even a quick start guide to get you going right away! |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 9 (RLIN) |
1195 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| 9 (RLIN) |
2097 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
2098 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00842419 |
| 9 (RLIN) |
2097 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00977272 |
| 9 (RLIN) |
2098 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01741098 |
| 9 (RLIN) |
1195 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krasniak, Michelle. |
| 9 (RLIN) |
2099 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
--For dummies. |
| 9 (RLIN) |
274 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1606/2014958469-b.html">http://www.loc.gov/catdir/enhancements/fy1606/2014958469-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1606/2014958469-d.html">http://www.loc.gov/catdir/enhancements/fy1606/2014958469-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1606/2014958469-t.html">http://www.loc.gov/catdir/enhancements/fy1606/2014958469-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
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