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Marketing planning and strategy (Record no. 17406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00460nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230927162812.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230927b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781426639074 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | RLKU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Suchash C |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing planning and strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 843p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Suchash C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | RLKU Library & Information Resource Center | RLKU Library & Information Resource Center | 09/27/2023 | PUR | 3000.00 | 658 JAI | 9421 | 09/27/2023 | 09/27/2023 | Books | |||||
| Dewey Decimal Classification | RLKU Library & Information Resource Center | RLKU Library & Information Resource Center | 09/27/2023 | PUR | 3000.00 | 658 JAI | 9422 | 09/27/2023 | 09/27/2023 | Books | |||||
| Dewey Decimal Classification | RLKU Library & Information Resource Center | RLKU Library & Information Resource Center | 09/27/2023 | PUR | 3000.00 | 658 JAI | 9423 | 09/27/2023 | 09/27/2023 | Books | |||||
| Dewey Decimal Classification | RLKU Library & Information Resource Center | RLKU Library & Information Resource Center | 09/27/2023 | PUR | 3000.00 | 658 JAI | 9424 | 09/27/2023 | 09/27/2023 | Books | |||||
| Dewey Decimal Classification | RLKU Library & Information Resource Center | RLKU Library & Information Resource Center | 09/27/2023 | PUR | 3000.00 | 658 JAI | 9425 | 09/27/2023 | 09/27/2023 | Books |