Normal view MARC view ISBD view

International marketing / (Record no. 17404)

MARC details
000 -LEADER
fixed length control field	01104cam a2200313 i 4500
001 - CONTROL NUMBER
control field	18806325
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230927162148.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	151005s2016 nyua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2015036297
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780077842161 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Transcribing agency	RLKU
Description conventions	rda
Modifying agency	DLC
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF1416
Item number	.C375 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/4
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cateora, Philip R.,
Relator term	author.
245 10 - TITLE STATEMENT
Title	International marketing /
Statement of responsibility, etc.	Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.
250 ## - EDITION STATEMENT
Edition statement	Seventeenth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	New York, NY :
Name of producer, publisher, distributor, manufacturer	McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice	[2016]
300 ## - PHYSICAL DESCRIPTION
Extent	xxxvi, 662 pages :
Other physical details	chiefly color illustrations ;
Dimensions	29 cm
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	International business enterprises.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Source of classification or shelving scheme	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Dewey Decimal Classification	RLKU Library & Information Resource Center	RLKU Library & Information Resource Center	09/27/2023	PUR	3000.00	658 CAT	9411	09/27/2023	09/27/2023	Books
Dewey Decimal Classification	RLKU Library & Information Resource Center	RLKU Library & Information Resource Center	09/27/2023	PUR	3000.00	658 CAT	9412	09/27/2023	09/27/2023	Books
Dewey Decimal Classification	RLKU Library & Information Resource Center	RLKU Library & Information Resource Center	09/27/2023	PUR	3000.00	658 CAT	9413	09/27/2023	09/27/2023	Books
Dewey Decimal Classification	RLKU Library & Information Resource Center	RLKU Library & Information Resource Center	09/27/2023	PUR	3000.00	658 CAT	9414	09/27/2023	09/27/2023	Books
Dewey Decimal Classification	RLKU Library & Information Resource Center	RLKU Library & Information Resource Center	09/27/2023	PUR	3000.00	658 CAT	9415	09/27/2023	09/27/2023	Books