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International marketing /

Kotabe, Masaaki

International marketing / Masaaki Kotabe, ... [et al.] - 3rd Asia-Pacific edition. - xxxvi, 662 pages : chiefly color illustrations ; 29 cm

ISBN: 9780077842161 (alk. paper)

LCCN: 2015036297

Subjects--Topical Terms:
Export marketing.
International business enterprises.

Dewey Class. No.: 658.84 KOT 2011 23602 / 23602

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