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Selling in a new market space : getting customers to buy your innovative and disruptive products /
Burns, Brian G.
Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder. - New York : McGraw-Hill, c2010. - vi, 232 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.
9780071636100 (alk. paper) 0071636102 (alk. paper)
2009026005
GBA998888 bnb
015390663 Uk
Selling.
New products.
Technological innovations.
658.85 BUR 2010 23556 / 23556
Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder. - New York : McGraw-Hill, c2010. - vi, 232 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.
9780071636100 (alk. paper) 0071636102 (alk. paper)
2009026005
GBA998888 bnb
015390663 Uk
Selling.
New products.
Technological innovations.
658.85 BUR 2010 23556 / 23556