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Online marketing : a user's manual /

Newlands, Murray.

Online marketing : a user's manual / Murray Newlands. - Chichester, West Sussex : Wiley, 2011. - xii, 218 p. : ill. ; 23 cm.

Includes bibliographical references and index.

Introduction: Everything you want to know but are afraid to ask about a new kind of marketing -- Social media -- Digital branding -- Company websites -- Blogging -- Online PR and blogger outreach -- Video marketing -- SEO -- Email marketing -- Affiliate marketing -- Digital advertising.

ISBN: 9780470973844 0470973846

LCCN: 2011410534

Subjects--Topical Terms:
Internet marketing.
Social media.

Dewey Class. No.: 658.872

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