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Laddering : unlocking the potential of consumer behavior /

Holtzclaw, Eric V., 1973-

Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw. - 1 online resource.

History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.

ISBN: 9781118653579 (epub) 9781118652978 (pdf) 9781118652961 ( mobipocket)

LCCN: 2013013399

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: 658.8 HOL 23317 / 23317

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