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Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR : ESOMAR world research publication /

Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR : ESOMAR world research publication / edited by Peter Mouncey, Frank Wimmer. - xxxv, 678 pages : illustrations 23 cm

Includes bibliographical references and index.

ISBN: 9780470065273

LCCN: 2006036082

Nat. Bib. No.: GBA692028 bnb

Nat. Bib. Agency Control No.: 013589812 Uk

Subjects--Topical Terms:
Marketing research.
Marketing research.

Dewey Class. No.: 658.83 MOU 2007 21920

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