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Marketing /

Pride, William M., 1942-

Marketing / Pride & Ferrell marketing William M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico. - 2016 edition. - xxxi, 687 pages : illustrations ; 28 cm

17th edition, 2014 edition published: Mason, OH : South-Western, Cengage Learning, c2014.

Includes bibliographical references and index.

ISBN: 9781285858340

LCCN: 2014944159

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 2016

Dewey Class. No.: 658.8

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