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International marketing /

Cateora, Philip R.,

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. - Seventeenth edition. - xxxvi, 662 pages : chiefly color illustrations ; 29 cm

ISBN: 9780077842161 (alk. paper)

LCCN: 2015036297

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .C375 2016

Dewey Class. No.: 658.8/4

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